Through a new partnership with mobile food service app Tapingo, Chipotle will now be available for delivery through Tapingo at 40 college campuses nationwide this fall, with more than 100 campuses expected to be added by spring 2016.
The partnership with Tapingo expands Chipotle’s existing delivery program. The company also has nationwide delivery partnerships with Postmates, a delivery service that operates in several key Chipotle markets, and with OrderUp, which provides delivery service in several smaller Chipotle markets.
“Chipotle has been popular with students going back to our very first restaurant near the University of Denver, and we are always looking for ways to better engage with them,” says Mark Crumpacker, chief creative and development officer at Chipotle. “Tapingo, which has been well received by students where its services are available, knows how to connect with these younger customers. That shared acceptance among younger customers made them a great choice for us to expand delivery aimed specifically at students.”
Tapingo and Chipotle share a similar audience in the form of college students and other millennials. A recent survey by investment firm William Blair called Chipotle the most favored restaurant by younger consumers.
“Tapingo has become the buy button for students and we are excited to expand into surrounding areas,” says Daniel Almog, chief executive officer at Tapingo. “Our network of students is hungry for Chipotle, and we’re excited to deliver it quickly and at a very reasonable delivery cost.”
Since its founding in 2012, Tapingo has leveraged mobile technology to create a more convenient and enjoyable experience for students to purchase a variety of products or services. Users can order with a tap and then have their order delivered in a timely and efficient manner. Using the Club Tapingo feature, the average user pays $2.99, with no additional service fee. Tapingo also provides timely delivery, with an average of only 25 minutes between order placement and receipt.
Chipotle delivery is currently available through Tapingo at the following campuses:
Delivery will expand to include the following campuses later this fall:
Plans for additional rollouts or availability can be found on Tapingo.com/Chipotle.