Cash back, points toward scholarships promote card usage
More and more universities are launching loyalty programs that encourage students to use their cards beyond the dorm and dining hall. From LoboPerks to airline-style loyalty programs, program administrators are searching for ways to give students more mileage from the student ID.
LoboPerks, named after the University of New Mexico’s wolf mascot, is a discount program featuring more than 100 Albuquerque merchants. That’s quite a feat, considering the program started with just 19 in August 2011.